Home > Uncategorized > Channel Two

Channel Two

Channel Two
Is dual channel used for two rams in different packs?

Can you buy two rams the same size and make but not in the same pack to use dual channel? Or do they have to be in the same pack?

Two the same size,type, and speed will do it. They do not have to be matched unless you plan to overclock your computer. They have to be in the proper memory slots also for it to work in dual channel mode.

eBay Logo  

Motorola MJ270R Talkabout Two Way Radio 22 Channel


Motorola MJ270R Talkabout Two Way Radio 22 Channel


$89.93


Motorola MJ270R Talkabout Two Way Radio 22 Channel


Motorola MJ270R Talkabout Two Way Radio 22 Channel


$89.93


Motorola MJ270R 22-Channel 27-Mile Two-Way Radios


Motorola MJ270R 22-Channel 27-Mile Two-Way Radios


$29.99


Midland 27-Mile 22-Channel Two-Way Radio New in Box


Midland 27-Mile 22-Channel Two-Way Radio New in Box


$29.95


Two Motorola Talkabout T5200 2-Mile 14-Channel FRS Two-Way Radios


Two Motorola Talkabout T5200 2-Mile 14-Channel FRS Two-Way Radios


$19.99


Motorola CT 150 Two Way Radio 4 Channel


Motorola CT 150 Two Way Radio 4 Channel


$129.00


Cobra FRS80 14 Channel Hand Held Walkie Talkies Two-Way Radios


Cobra FRS80 14 Channel Hand Held Walkie Talkies Two-Way Radios


$8.99


COBRA HH 28 HANDHELD 40 CHANNEL CB RADIO TWO WAY WALKIE TALKIE


COBRA HH 28 HANDHELD 40 CHANNEL CB RADIO TWO WAY WALKIE TALKIE


$20.50


Realistic TRC-411 40 Channel-Two Way Emergency Citizens Band System CB Radio !!


Realistic TRC-411 40 Channel-Two Way Emergency Citizens Band System CB Radio !!


$39.99


Motorola Ms350R 22 Channel 35 Mile Two-Way Radio (SINGLE) - Waterproof MS350R U1


Motorola Ms350R 22 Channel 35 Mile Two-Way Radio (SINGLE) – Waterproof MS350R U1


$30.79


KENWOOD TK-260  4 CHANNEL TWO-WAY RADIO MURS SP-10 SPIRIT COMPATIBLE!  *CAMPING*


KENWOOD TK-260 4 CHANNEL TWO-WAY RADIO MURS SP-10 SPIRIT COMPATIBLE! *CAMPING*


$150.00


Midland LXT380VP3 24-Mile 22-Channel FRS/GMRS Two-Way Radio (Pair)


Midland LXT380VP3 24-Mile 22-Channel FRS/GMRS Two-Way Radio (Pair)


$89.84


New KRACO MAYDAY 1 Emergency CB RADIO Two-Way 40 Channel + In Car Storage Case


New KRACO MAYDAY 1 Emergency CB RADIO Two-Way 40 Channel + In Car Storage Case


$29.95


Two ( 2 ) Realistic TRC-218 - 2 Watt / 3 Channel Citizens Band Transceivers


Two ( 2 ) Realistic TRC-218 – 2 Watt / 3 Channel Citizens Band Transceivers


$13.49


Motorola MJ270R Talkabout Two Way Radio 22 Channel


Motorola MJ270R Talkabout Two Way Radio 22 Channel


$89.93


3 Motorola Radius GP 300 Two Way 8 Channel UHF Handheld Radio Portable Photos


3 Motorola Radius GP 300 Two Way 8 Channel UHF Handheld Radio Portable Photos


$19.99


2 Motorola Radius P1225 16 Channel Two Way VHF Handheld Radio Portable Handheld


2 Motorola Radius P1225 16 Channel Two Way VHF Handheld Radio Portable Handheld


$19.99


Motorola MJ270R Talkabout Two Way Radio 22 Channel


Motorola MJ270R Talkabout Two Way Radio 22 Channel


$89.93


BRAND NEW Midland LXT410 12-Mile 22-Channel FRS/GMRS Two-Way Radio (Pair) SEALED


BRAND NEW Midland LXT410 12-Mile 22-Channel FRS/GMRS Two-Way Radio (Pair) SEALED


$24.99


Uniden Two Way Radios 22 Channels, 6 Mile Range


Uniden Two Way Radios 22 Channels, 6 Mile Range


$1.04


Tweety TW4222 Mini FRS Two Way Radios For Kids  22 Channels/Range 3 Miles


Tweety TW4222 Mini FRS Two Way Radios For Kids 22 Channels/Range 3 Miles


$38.95


Kenwood TK-3130 ProTalk XLS UHF 4 Channel VERY GOOD Two Way Radio


Kenwood TK-3130 ProTalk XLS UHF 4 Channel VERY GOOD Two Way Radio


$28.00


Kenwood TK-3130 ProTalk XLS UHF 2 Channel VERY GOOD Two Way Radio


Kenwood TK-3130 ProTalk XLS UHF 2 Channel VERY GOOD Two Way Radio


$25.00


Kenwood TK-3130 ProTalk XLS UHF 2 Channel GOOD condition Two Way Radio


Kenwood TK-3130 ProTalk XLS UHF 2 Channel GOOD condition Two Way Radio


$23.00


Kenwood TK-3130 ProTalk XLS UHF 4 Channel GOOD condition Two Way Radio


Kenwood TK-3130 ProTalk XLS UHF 4 Channel GOOD condition Two Way Radio


$26.00


Midland two-way radio- Up to 36 mile range- 42 Channels


Midland two-way radio- Up to 36 mile range- 42 Channels


$75.99


Motorola New 23-Mile Range 22-Channel FRS/GMRS Two-Way Radio (Pair)


Motorola New 23-Mile Range 22-Channel FRS/GMRS Two-Way Radio (Pair)


$63.78


Lot of 5 Kenwood TK-3130 ProTalk XLS UHF 4 Channel GOOD condition Two Way Radios


Lot of 5 Kenwood TK-3130 ProTalk XLS UHF 4 Channel GOOD condition Two Way Radios


$125.00


Midland 36-Mile 50-Channel FRS/GMRS Two-Way Radio (Pair) GXT1000VP4


Midland 36-Mile 50-Channel FRS/GMRS Two-Way Radio (Pair) GXT1000VP4


$62.99


Motorola MJ270R Talkabout Two Way Radio 22 Channel


Motorola MJ270R Talkabout Two Way Radio 22 Channel


$89.93


Motorola® EXPO 2-Channel 2-Way Radio 2Way 2 Way Two Way 4pc  For Parts/Repair


Motorola® EXPO 2-Channel 2-Way Radio 2Way 2 Way Two Way 4pc For Parts/Repair


$12.95


(TWO) COBRA 2 WAY PORTABLE 40 CHANNEL CB RADIOS HH-35  Walkie Talkies


(TWO) COBRA 2 WAY PORTABLE 40 CHANNEL CB RADIOS HH-35 Walkie Talkies


$15.00


Midland Radio LXT490VP3 26-Mile 36-Channel FRS/GMRS Two-Way Radio


Midland Radio LXT490VP3 26-Mile 36-Channel FRS/GMRS Two-Way Radio


$49.01


Midland 36-Mile 50-Channel Two-Way Radio (Pair) GXT1000VP4 Walkie Talkie


Midland 36-Mile 50-Channel Two-Way Radio (Pair) GXT1000VP4 Walkie Talkie


$42.00


Lot of TWO MAXON SP-330 Portable Two Way Radios 148-174 MHz 16 Channel VHF


Lot of TWO MAXON SP-330 Portable Two Way Radios 148-174 MHz 16 Channel VHF


$0.99


Motorola RDU2020 2 Watt 2 Channel UHF Two-Way Radio


Motorola RDU2020 2 Watt 2 Channel UHF Two-Way Radio


$209.00


Motorola RDU4160d 4 Watt 16 Channel UHF Two-Way Radio


Motorola RDU4160d 4 Watt 16 Channel UHF Two-Way Radio


$299.00


Motorola RDU4100 4 Watt 10 Channel UHF Two-Way Radio


Motorola RDU4100 4 Watt 10 Channel UHF Two-Way Radio


$279.00


Motorola CLS1110 1 Watt 1 Channel Two Way Radio


Motorola CLS1110 1 Watt 1 Channel Two Way Radio


$139.00


Realistic 40 Channel-Two Way Emerg.Citizens Band System


Realistic 40 Channel-Two Way Emerg.Citizens Band System


$16.99


Motorola RDV2080d 2 Watt 8 Channel VHF Two-Way Radio


Motorola RDV2080d 2 Watt 8 Channel VHF Two-Way Radio


$219.00


Motorola CLS1410 1 Watt 4 Channel Two Way Radio


Motorola CLS1410 1 Watt 4 Channel Two Way Radio


$159.00


Set of two Motorola 250 talkabout 2 way radios, 2 mile range, 14 channels


Set of two Motorola 250 talkabout 2 way radios, 2 mile range, 14 channels


$21.50


Motorola MJ270R Talkabout Two Way Radio 22 Channel


Motorola MJ270R Talkabout Two Way Radio 22 Channel


$89.93


Motorola MR350R 35-Mile Range 22-Channel FRS/GMRS Two-Way Radio (Pair)


Motorola MR350R 35-Mile Range 22-Channel FRS/GMRS Two-Way Radio (Pair)


$46.00


Cobra Electronics MicroTalk FRS 110-2 (14 Channels) Two Way Radio


Cobra Electronics MicroTalk FRS 110-2 (14 Channels) Two Way Radio


$19.00


Sears Roadtalker 40 Channel CB Radio - Two-Way Radio with Box 61-38081


Sears Roadtalker 40 Channel CB Radio – Two-Way Radio with Box 61-38081


$19.99


SET (2) MOTOROLA RADIUS CP200 4-CHANNEL TWO-WAY VHF RADIOS PAIR w/CHARGING BASE


SET (2) MOTOROLA RADIUS CP200 4-CHANNEL TWO-WAY VHF RADIOS PAIR w/CHARGING BASE


$162.50


MOTOROLA RADIUS BPR40 - 16 CHANNEL TWO-WAY RADIO VHF


MOTOROLA RADIUS BPR40 – 16 CHANNEL TWO-WAY RADIO VHF


$187.99


two scanners, Vintage bearcat 210xl and a six channel Thin Scan


two scanners, Vintage bearcat 210xl and a six channel Thin Scan


$9.99


MOTOROLA RADIUS BPR40 - 16 CHANNEL TWO-WAY RADIO UHF


MOTOROLA RADIUS BPR40 – 16 CHANNEL TWO-WAY RADIO UHF


$198.99


Midland two-way radio- Up to 36 mile range- 42 Channels


Midland two-way radio- Up to 36 mile range- 42 Channels


$75.99


Motorola MJ270R Talkabout Two Way Radio 22 Channel


Motorola MJ270R Talkabout Two Way Radio 22 Channel


$89.93


NEW MOTOROLA RDU2020 RDX Series Two-Way Radio, Two Channels, Two Watts, 89


NEW MOTOROLA RDU2020 RDX Series Two-Way Radio, Two Channels, Two Watts, 89


$221.35


UNIDEN GMRS 680-2 / 22 CHANNEL  TWO-WAY RADIO PAIR / 5 - MILE RANGE / BRAND NEW


UNIDEN GMRS 680-2 / 22 CHANNEL TWO-WAY RADIO PAIR / 5 – MILE RANGE / BRAND NEW


$31.99


Panasonic Palm-Link KX-TR320F 2-Mile 14-Channel FRS Two-Way Radio 037988471416


Panasonic Palm-Link KX-TR320F 2-Mile 14-Channel FRS Two-Way Radio 037988471416


$99.99


Midland GXT1000VP4 36-Mile 50-Channel FRS/GMRS Two-Way


Midland GXT1000VP4 36-Mile 50-Channel FRS/GMRS Two-Way


$76.25


Midland LXT114VP 22-Channel 18-Mile FRS/GMRS Two-Way Ra


Midland LXT114VP 22-Channel 18-Mile FRS/GMRS Two-Way Ra


$29.99


BRAND NEW ICOM F4031S 72 DTC UHF 128 CHANNEL 4 WATT TWO WAY RADIO


BRAND NEW ICOM F4031S 72 DTC UHF 128 CHANNEL 4 WATT TWO WAY RADIO


$312.00


BRAND NEW ICOM F3031S 81 DTC VHF 128 CHANNEL 5 WATT TWO WAY RADIO


BRAND NEW ICOM F3031S 81 DTC VHF 128 CHANNEL 5 WATT TWO WAY RADIO


$312.00


Uniden Two-Way Radios Model Number 400 Fourteen Channel Radios


Uniden Two-Way Radios Model Number 400 Fourteen Channel Radios


$19.99


LOT OF 4 MOTOROLA mag one BPR40 8-channel two way 2-way handheld radio bpr 40


LOT OF 4 MOTOROLA mag one BPR40 8-channel two way 2-way handheld radio bpr 40


$300.00


2 Kraco Mayday II Emergency Two-Way CB 40 Channel Citizen Band Radio KCB-4009


2 Kraco Mayday II Emergency Two-Way CB 40 Channel Citizen Band Radio KCB-4009


$49.99


REALISTIC 40 CHANNEL TWO WAY EMERGENCY CITIZENS  SYSTEM


REALISTIC 40 CHANNEL TWO WAY EMERGENCY CITIZENS SYSTEM


$29.95


AUDIOVOX FR-1428 TWO WAY WALKIE TALKIES MUTIPLE CHANNEL


AUDIOVOX FR-1428 TWO WAY WALKIE TALKIES MUTIPLE CHANNEL


$18.00


Midland Pair of 14 Channel FRS Two-Way Radios Speak Easy Model 75-509W


Midland Pair of 14 Channel FRS Two-Way Radios Speak Easy Model 75-509W


$11.00


Motorola MR355R 22 Channel 35 Mile Two-Way Radios


Motorola MR355R 22 Channel 35 Mile Two-Way Radios


$80.85


22 Channel 5 mile Range Two Way Radios Columbia


22 Channel 5 mile Range Two Way Radios Columbia


$18.99


128 Channel UHF 400-470MHz Handheld FM Transceiver VHF Ham Radio two/2-way Radio


128 Channel UHF 400-470MHz Handheld FM Transceiver VHF Ham Radio two/2-way Radio


$61.98


400-470MHz 5W 16 Channels 2/two-way Radio Ham UHF Radio FM Handheld Transceiver


400-470MHz 5W 16 Channels 2/two-way Radio Ham UHF Radio FM Handheld Transceiver


$42.88


400-470MHz 16 Channel 2/two-way Radio UHF Ham Radio FM Handheld Transceiver 5W


400-470MHz 16 Channel 2/two-way Radio UHF Ham Radio FM Handheld Transceiver 5W


$54.88


Motorola TalkAbout EM1000R 20-Mile 22-Channel FRS/GMRS Two-Way Radio (Pair)


Motorola TalkAbout EM1000R 20-Mile 22-Channel FRS/GMRS Two-Way Radio (Pair)


$154.30


Midland LXT114 22-Channel FRS/GMRS Two-Way Radio x2 NEW


Midland LXT114 22-Channel FRS/GMRS Two-Way Radio x2 NEW


$28.99


TWO Cobra LI7200 2 Way Radios Walkie Talkies 22 Channel 27 MILE with CHARGER


TWO Cobra LI7200 2 Way Radios Walkie Talkies 22 Channel 27 MILE with CHARGER


$20.50


Motorola MJ270R Talkabout Two Way Radio 22 Channel


Motorola MJ270R Talkabout Two Way Radio 22 Channel


$89.93


PAIR 7 transitor-two channel walkie talkies LAFEYETTE ha-73b 99-32542L


PAIR 7 transitor-two channel walkie talkies LAFEYETTE ha-73b 99-32542L


$19.99


Motorola MJ270R Talkabout Two Way Radio 22 Channel


Motorola MJ270R Talkabout Two Way Radio 22 Channel


$89.93


Midland New 36-Mile 42-Channel FRS/GMRS Two-Way Radio w/  NOAA Weather Alert


Midland New 36-Mile 42-Channel FRS/GMRS Two-Way Radio w/ NOAA Weather Alert


$88.96


Motorola MJ270R Talkabout Two Way Radio 22 Channel


Motorola MJ270R Talkabout Two Way Radio 22 Channel


$89.93


BellSouth FRS/GMRS 22-channel Two-way Communicators New in Package - No Reserve


BellSouth FRS/GMRS 22-channel Two-way Communicators New in Package – No Reserve


$0.99


BellSouth FRS/GMRS 22-channel Two-way Communicators New in Package - No Reserve


BellSouth FRS/GMRS 22-channel Two-way Communicators New in Package – No Reserve


$0.99


Uniden GMRS 680-2CK / 22 CHANNEL TWO-WAY RADIO PAIR / 5 - MILE RANGE


Uniden GMRS 680-2CK / 22 CHANNEL TWO-WAY RADIO PAIR / 5 – MILE RANGE


$21.00


Motorola TLKR T5 (8 Channels) Two Way Radio


Motorola TLKR T5 (8 Channels) Two Way Radio


$32.40


RARE ANTIQUE E.F. JOHNSON EARLY  MESSENGER TWO 5 CHANNEL CB, TRANSMITTER / RADIO


RARE ANTIQUE E.F. JOHNSON EARLY MESSENGER TWO 5 CHANNEL CB, TRANSMITTER / RADIO


$149.00


Midland New 36-Mile 42-Channel FRS/GMRS Two-Way Radio w/  NOAA Weather Alert


Midland New 36-Mile 42-Channel FRS/GMRS Two-Way Radio w/ NOAA Weather Alert


$88.96


Motorola MJ270R Talkabout Two Way Radio 22 Channel


Motorola MJ270R Talkabout Two Way Radio 22 Channel


$89.93


Motorola T9550RCAMO Talkabout 2-Way Radio 25M- Range 22-Channel Two-Way Radio


Motorola T9550RCAMO Talkabout 2-Way Radio 25M- Range 22-Channel Two-Way Radio


$45.00


MIDLAND TWO-WAY RADIOS  22 CHANNELS ~ 16 MILE RANGE


MIDLAND TWO-WAY RADIOS 22 CHANNELS ~ 16 MILE RANGE


$29.99


TWO WAY WALKIE TALKIE'S  5 MILE RANGE 22 CHANNELS BELL SOUTH SET OF TWO


TWO WAY WALKIE TALKIE’S 5 MILE RANGE 22 CHANNELS BELL SOUTH SET OF TWO


$6.00


set of 2 General Electric *GE* Two-Way Radios *Model 35810* 14 Channel FRS


set of 2 General Electric *GE* Two-Way Radios *Model 35810* 14 Channel FRS


$9.99


Motorola HT750 16 Channel Two Way Radio with battery and belt clip Free Shipping


Motorola HT750 16 Channel Two Way Radio with battery and belt clip Free Shipping


$149.00


UNIDEN HH980 VHF MARINE TWO-WAY RADIO AND CHARGER-INCLUDES WEATHER CHANNELS


UNIDEN HH980 VHF MARINE TWO-WAY RADIO AND CHARGER-INCLUDES WEATHER CHANNELS


$39.99


Midland two-way radio- Up to 36 mile range- 42 Channels


Midland two-way radio- Up to 36 mile range- 42 Channels


$75.99


Motorola On-Site RDU2020 2-Channel UHF Two-Way Radio


Motorola On-Site RDU2020 2-Channel UHF Two-Way Radio


$119.00


REALISTIC TRC-412 40-CHANNEL TWO WAY EMERGENCY CITIZENS BAND CB SYSTEM&CASE


REALISTIC TRC-412 40-CHANNEL TWO WAY EMERGENCY CITIZENS BAND CB SYSTEM&CASE


$19.99


Motorola Talkabout MJ207R FRS/GMRS 27 mile 22 channel Two-way radio


Motorola Talkabout MJ207R FRS/GMRS 27 mile 22 channel Two-way radio


$59.88


NEW MOTOROLA RDU4100 RDX Series Two-Way Business Radio, 10 Channels, 4 Watts, 89


NEW MOTOROLA RDU4100 RDX Series Two-Way Business Radio, 10 Channels, 4 Watts, 89


$325.87


NEW MOTOROLA RDV2020 RDX Series Two-Way Radio, Two Channels, Two Watts, 89


NEW MOTOROLA RDV2020 RDX Series Two-Way Radio, Two Channels, Two Watts, 89


$219.02


Cobra microTALK CXR825 30-Mile 22-Channel FRS/GMRS Two-Way Radio (Pair)


Cobra microTALK CXR825 30-Mile 22-Channel FRS/GMRS Two-Way Radio (Pair)


$15.50


Midland XT27VP 27-Miles 22-Channels Two-Way Radio Pair


Midland XT27VP 27-Miles 22-Channels Two-Way Radio Pair


$33.99

Distribution Channel Conflict

As I’ve been reading the trade magazines recently, I’ve paid particular attention to the channel magazines. A big story for several months has been the change in leadership at HP, since Mark Hurd took over as CEO from Carly Fiorina. This change has been met with much interest and concern for two reasons:

1) HP is a VERY BIG supplier to channel and 2) The company that Mark Hurd formerly led, NCR, utilized the channel to a far less extent than HP. So the natural concern is Hurd may steer HP toward a greater percentage of direct business in their distribution model.

CHANNEL PROPAGANDA

It was interesting, especially at first, to watch various editorials attempt to “read the Mark Hurd tea leaves.” This started IMMEDIATELY AFTER his very first press conference, which ANNOUNCED his appointment as the new HP CEO. The better part of one issue of a prominent channel magazine seemed dedicated to trying to decipher the impact on the channel by interpreting his earliest words. Hurd basically said, “I don’t know yet”. His appointment had just been announced within the last hour, so that seemed to be a pretty reasonable statement! While certainly not universal, many a columnist and channel spokesperson interpreted this simple, honest statement to be a putdown of the channel’s role at HP, with dire consequences certain to follow if this held true. These wags even went on to warn him of how the channel will turn on HP. They pretty much threatened that he had better live up to recent HP channel executives promises to make the channel even more prominent in HP’s distribution model. It’s pretty ironic considering many HP executives will tell you that most of their business already flows through channels, sometime hampering their ability to gather good marketing data. To quote a high profile (and somewhat silly) primetime TV reporter, “I say give me a break!”

The whole thing was really jumping the gun, and frankly quite silly. As Hurd has had a bit of time to study the massive company he is taking over, these same channel players seem to be pleased with his follow-on statements, and the direction they believe he will lead HP with respect to the channel. I got quite a chuckle over a period of weeks reading the various stories. As I stated above, it’s ironic to me, since HP already pushes the great bulk of its $80B business through the channel. While doing this, their business is certainly not optimized, and the key competitor breathing down the company’s throat is Dell. Dell’s direct distribution model is clicking on all cylinders, moving down the line like a Japanese bullet train while attempting to blow HP out of the water. And if HP doesn’t make some fundamental improvements to its business model, it just might happen. You would think it might be wise to examine whether utilizing direct distribution more heavily might be good for HP to study.

Of course, my channel colleagues reading this will want to burn me at the stake for espousing such blasphemy! Go direct—how dare you say such a thing! That is the nature of channel conflict—all parties want the business for THEMSELVES. Much smoke is always blown by the various interested parties about what is right and fair, and commitments that were made and so on, but let’s face it—it’s basically self interest. They just want the business for themselves.

So what’s a company to do? Just sell direct, or just sell through VARs, or just sell through retail? Unless you have strict exclusive territories throughout your distributions system, problems will still arise. You’ll always have some kind of conflict (two direct reps or two resellers fighting over who should have an account), but at least you would eliminate cross-channel conflict, which can be particularly complex and nasty.

Well, limiting yourself to a single channel focus certainly may make your life less complicated, and less rife with conflict. But unfortunately, in most cases, you’ll be leaving a lot of money on the table. If you rule out natural channels that can sell your product, you won’t be maximizing your return on your heavy investments in IP, which should be one of the fundamental concerns of any business.

HAVE YOUR CAKE AND EAT IT TOO

So I say, sell through every channel that makes sense. If done poorly, it can, and almost certainly will, be very messy. You’ll be sorry you did it, and probably become a convert to a single channel, or at least less complex, distribution model. But it doesn’t have to be so. Yes, you CAN have your cake and eat it, too.

There are many potential channels for your products: direct, OEM, one-step through VARs, 2-step through distributors/VARs, retailers, independent sales reps, strategic partner referrals, and more. In extreme cases, ALL of these potential channels may be appropriate ways to deliver your product to the market. The question I am often asked by clients is “How do you make it all work without it blowing up in your face?” The way you can do this is to live by two very simple rules:

1) DON’T EVER SCREW A REAL BUSINESS PARTNER

It actually sounds pretty simple and easy. Yet humans can be greedy creatures, and just a little greed in partnering can quickly ruin reputations for a long time. There’s the greedy VAR who thinks he deserves a piece of every deal with any customer within a 100 mile radius of his office—a customer he might have only sent a piece of mail, or cold-called a year before. But more seriously, it only takes one weak-willed sales manager at a manufacturer or software developer, trying to make quota or maximize his income, to cause real havoc. If he attempts to cut a channel partner out of a deal that they drove, or had legitimate influence on—this is a mortal sin. Your channel partners will be outraged, and they will spread the word and not soon forget. Your reputation has been tainted, and that crucial trust that is necessary to make any business relationship work is now gone. Everything becomes harder. Partners aren’t willing to share information about what’s going on in accounts—maybe even withholding names on potential new deals. A struggle for account control, rather than teamwork, becomes the rule of the day. So if it is a REAL partner, one who is trying to drive business to your mutual benefit, do whatever it takes to make it right. Give up short-term profitability to maintain a long-term profitable relationship. Don’t ever, ever screw a partner in the name of short-term gain. It can ruin your channel business long term.

2) DO ALLOW BUYERS TO PURCHASE THE PRODUCT FROM WHOM THEY WANT TO BUY IT

If you are honest and fair with people, potential channel conflict shouldn’t unnecessarily stop you from maximizing revenue by using multiple methods of delivering your product to the market. There is a range of customer profiles in the market. Some want to buy everything through their trusted VAR/Integrator, who helps give them a third party evaluation of the product’s virtues. Others want to deal directly only with the manufacturer or developer of the specific product they are purchasing. A third category of buyers likes to buy as much as possible through their favorite large manufacturer—this is a great reason to OEM your product to the IBMs of the world. In each of these situations, the channel that is best positioned, via relationship or type of support, should and usually will get the deal. In each situation, if your product isn’t available in that channel, my may not get the deal. The last category of buyer, however, is different. This is the bargain basement buyer, the one who couldn’t care less who he buys from, as long as he gets the lowest price. These are the people that can wreak havoc on a multi-channel distribution system, if you aren’t careful.

BEWARE THE BARGAIN BASEMENT BUYER

It’s this price conscious buyer that will often bring cross-channel conflict to the forefront. Since they are seeking the lowest price, they end up shopping the purchase across many potential sources for the product, creating great price competition among your channel partners. This is where conflict is often born. There are many tactical mechanisms to limit these situations (such as deal registration), which I won’t delve into. The main thing to have thought out is where these customers should end up buying. There are two basic approaches:

1) Tell your value-added channels that this price conscious buyer, who isn’t looking for any added value, isn’t going to buy from them. You might decide that this buyer is going to find the lowest price at retail, or maybe direct if they buy in volume. In this case, it’s important to set those expectations up front when you recruit channel partners. Let potential partners know where they fit, and where they don’t. They can walk away if they don’t like it; otherwise they’ve been warned. This is being fair and honest. Before potential partners invest in selling your products, they should have the real picture of what they’re getting into.

2) Conversely, you can strive for street price equity between channels. This gets tougher to do the more channel types you have, and also the larger your channel is in general. But it can be done. The main thing here is to avoid giving incremental channels discounts based upon volume. If you do, incentives are created for a channel player to discount to achieve volume—thereby lowering their costs, so they can win more business via aggressive discounting. This leads to a continuous downward spiral in your street price, and to unhappiness and channel conflict to such a degree that will drive you to drink, or at least a career change. It will get ugly. But if you limit your channels to those that truly are strategic for your product, and which add real value, it can be managed. The key is to set discount schedules based upon value-add and associated costs, rather than revenue or unit volume.

So there you have it. Sell through all the channels your product belongs in. Be honest and fair with you partners. Sounds pretty easy to me! Let me know if it does to you-send me an email or visit my site listed below.

About the Author

Phil Morettini is President of PJM Consulting, Management Consultants to Tech Companies PJM provides assistance in Management, Product Marketing and Biz Dev. More Articles at
Tech Company Management Blog
. Contact Phil at http://www.pjmconsult.com

hawkeye Channel Wins Two Spots in 2010 American Business AwardsTM Program
Two innovative products developed by hawkeye Channel , a leading international full-service channel marketing agency, are finalists in the 2010 American Business Awards, the nation’s premier business awards program. read more

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • YahooMyWeb
  • Google Bookmarks
  • Yahoo! Buzz
  • TwitThis
  • Live
  • LinkedIn
  • Pownce
  • MySpace
  1. No comments yet.
  1. No trackbacks yet.
Security Code:

uncirculated silver | nintendo ds | charm anklet | nintendo dsi xl