Whip Antenna
Want private money? Well, as you might have figured out, you can’t just walk up to a potential private lender, tell him or her about your “deal”, and expect them to write a check. No way. If you want to be successful in raising private capital for real estate, you have to learn how to “attract” private investors to you.
So what’s the secret? Or to paraphrase a famous movie title: “What do Private Lenders Want?” The short answer is: put yourself in the private lender’s shoes, and think about what you would want before you invested your children’s inheritance is some real estate deal.
Now, what I’m about to tell you may shock you. It’s not the “easy-no effort” seminar version that gets you all excited, but won’t put a nickel in your pocket. These are answers based on the experience of raising “real money” from “real private investors”.
In other words, private investors and private lenders are not “motivated” to invest their money with you. And you are not the only deal they see. On the contrary, private lenders and Angel investors have many deals that cross their desk, and they are first looking for an easy way to eliminate your deal. So, it is really important to know which buttons to push to keep their attention, and which ones not to push so as to avoid elimination.
First, know this. Your private investors are walking around with an invisible antenna over their heads that is tuned to only 1 station: WIIFM or “What’s In It For Me?” Unless you can explain that clearly, quickly and concisely, you’re out. Private lenders have no patience for people who beat around the bush and waste their time.
Second, as a sophisticated private investor, I know that not all deals are good deals, and not all good deals (e.g. good for you) are good for me. So, don’t give me a canned elevator speech, and expect me to be excited and whip out my checkbook. First, “show me the money.”
Third, your private lender is as skeptical of the real estate market as the general public and doesn’t necessarily think it’s a “great opportunity”. How is your approach going to overcome those concerns and in fact benefit from them?
Next, anybody who has become wealthy enough to have capital to invest, did not get there by taking excessive risk with their money. The reason why lottery winners generally end up poor again is because they never learned this principle.
Or as Will Rogers once said: “When it comes to investing, I’ve always been more concerned with the return of my money than the return on my money.”
If you want private money, you need to explain to the investor, how he is protected from losing his principal and how he is going to get his money back (ROI = Return OF Investment).
And you must address the question of risk. Unlike most people, private lenders have fairly low risk tolerance. If the risk level in the deal exceeds their risk tolerance, no offer of a return is going to convince them to place their capital with you.
And the Final and probably the most important consideration for the Private Investor is: “YOU”.
Angel investors have a saying, “Bet on the Jockey, not the horse”.
Think about it. Would you invest your money with someone you didn’t know or respect, regardless of how great the deal was? I don’t think so.
Are you a person of high integrity, who does what she says she’ll do? Do you have the experience, knowledge and expertise and the team to see this deal through to a successful conclusion? And Trust me: No private lender is going to entrust you with their capital, unless these questions are answered and demonstrated to their satisfaction.
Now, due to space limitations, I can’t go in depth here on these topics. If you want to pursue this further, see the opportunity in the box below.
Richard Odessey, Ph.D. was a professor of physiology who helped start a biotech company that raised $10MM in venture capital, and has been investing in real estate and start up companies for the past 10 yrs. His site http://InvestorWealth.com is the premier site for entrepreneurs wanting to learn how to successfully raise money for their startup or early stage company. Use this link to check it out and receive a very useful and FREE gift.
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It is a rare thing to find someone capable of writing tight copy. The primary reason is tight writing falls is more dependant on your editing skills than your ‘first draft’ writing skills.
What is tight writing?
When you write in compact sentences using simple words without redundancies you are writing a ‘tight’ article.
The excess words are sometimes called ‘fluff’ and should be avoided.
An example of fluff
Brenda rode her bicycle all the way to the park. Her bike was one of these old style banana seat bikes that her mother rode when she was girl and had a whip antenna on the back with an orange triangle at the top. She had made the decision to right to the park after watching a program at school on the benefits of exercise, which of course was something that Brenda found herself very concerned about since she learned about the health risks of being a couch potato.
An example of tight writing
Brenda made the decision to ride her bike to the park. She made a firm promise to become healthy and fit after watching a program at school.
This may not be a perfect example, but the idea behind tight writing is to cut the fat. This involves the removal of redundant and nonessential language. In the above example the description of the bike had nothing to do with Brenda’s commitment to good health so it was easy to cut.
If you read through your writing with a laser-beam focus you will find words and phrases that are unacceptable. These words have little to do with the advancement of your story or the point you are trying to make.
Many writers add fluff to their work to enhance word count, but an editor will recognize fluff and may ask for a copy revision. They may also lay your work aside looking for something a bit leaner.
Tight Writing Pinpoints
o One of the most successful pre-writing tools is the use of an outline to identify where the story is headed.
o You shouldn’t worry about tight writing while working through your first draft.
o In editing nothing is sacred, every word and phrase should be tested and reduced or removed as needed.
o There numerous tricks to tight writing, but the best is that if your sentence is more than ten words it may be too long.
o Always consider revisions, working to shorten and clarify.
o Less really is more in writing.
Scott Lindsay is a web developer and entrepreneur. He is the founder of FaithWriters and many other web projects. FaithWriters has grown to become one of the largest online destinations for Christian writers and Christian authors FaithWriters is a great place for writing jobs
FCC says illegal radio station operated in Oakleaf
ORANGE PARK – An Oakleaf Plantation resident is facing criminal charges for allegedly operating an illegal radio station from his garage.
