World Radio
world radio for a car?
I need to know if there’s any world radio available for cars. I live in the US and want to listen to radios from Argentina.
please help. thanks !
You can probably forget about that Shortwave for a car…
They have had them and reportedly Sony makes one for outside the US called a XRCA620X which looks just like a normal Sony Xplod unit but can only be found apparently still in Africa and the Middle east.
BUT shortwave is a very hard to recive medium for the targets you want. A real antenna about the size of a 8 foot CB antenna or bigger would be needed and still won’t pick up the stations like you want. WHY? Most Latin American stations are broadcasting in country or regionally, not to be picked up say in North America .. This is why Short wave listeners invest in big home radios and big antennas to listen to these stations when they can get them (as most are around 3 MHZ and any thunderstorms within say 300 miles can tear reception up)
Best bet is what Duh said..sorry
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Coby Shortwave Portable Radio -12 Band World Receiver, Portable Battery Operated $9.99 |
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AmSoft The World of Ham Radio Callsign Database May ‘94 $4.99 |
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NEW Bell+Howell fm/mw/sw 9 Band World Receiver Radio+Instructions Vintage 1970’s $38.00 |
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PASSPORT TO WORLD BAND RADIO 1994 10th Anniversary Edition $4.95 |
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RADIO – WORLD RADIO, THE MAGAZINE FOR AMATEUR HAM RADIO OPERATORS, JULY, 2001 $3.99 |
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RADIO – WORLD RADIO MAGAZINE, THE MAGAZINE FOR HAM RADIO BUFFS – FEBRUARY, 1991 $4.99 |
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“Tune in the World with Ham Radio” 8th Edition Book $15.00 |
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Grundig Yacht Boy 235 World Shortwave Receiver – GO RADIO! $39.95 |
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VINTAGE 1970s SONY 13-BAND CRF-160 WORLD RADIO RECEIVER FOR PARTS! NEEDS REPAIRS $49.99 |
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Passport to World Band Radio 2002 Edition $19.99 |
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Philips Radio AE 3625 WORLD RECEIVER $10.00 |
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KENWOOD Ham Radio DXCC World Map Large 40×28 vintage 1990 Call Signs SWL $4.95 |
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Tune in the World with Ham Radio plus Q & A Supplement $9.99 |
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1949 FCC Digest of Radio Regulations for Radiotelephone Operators. Sm. Booklet $3.50 |
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Radio Engineering Principles {World war One Military} on CD $7.00 |
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RADIO SHACK REALISTIC DX-360 SHORTWAVE COMUNICATION WORLD RECEVER RADIO $24.89 |
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DEGEN DE392 FM/TV MW SW Crank Dynamo Solar Emergency Radio World Receiver $31.99 |
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DEGEN DE16 FM/FML MW SW Crank Dynamo Solar Emergency Radio World Receiver $34.99 |
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DEGEN DE1107 FM Stereo MW SW Dual Conversion Radio World Band Receiver Alarm $50.99 |
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DEGEN DE13 FM MW SW Crank Dynamo Solar Emergency Radio World Receiver $29.54 |
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DEGEN DE17 FM Stereo MW SW LCD Radio DSP World Band Receiver Alarm Quarz Clock $29.54 |
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DEGEN DE321 FM Stereo MW SW Radio DSP World Band Receiver $17.99 |
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Used GRUNDIG Mini 300 World Band Receiver FM/SW Antenna AM/FM Stereo Clock Radio $16.05 |
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GRUNDIG 100 PE MINI WORLD RADIO AM/FM/SW1 THROUGH 6 STEREO TRAVEL RADIO AA $9.99 |
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Sony ICF-2010 world band radio in perfect shape with original box,packing,manual $50.00 |
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1993 Edition WORLD RADIO TV Handbook Long Short Wave Broadcasters WRTH $3.99 |
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1991 Edition WORLD RADIO TV Handbook Long Short Wave Broadcasters WRTH $3.99 |
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World Star MG-6000 10 Band Radio $49.99 |
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THE WONDERFUL WORLD OF CB RADIOS – Len Buckwalter 1976 HB $18.00 |
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THE WORLD OF CB RADIO – Long, Crystal, Keating 1987–91 $15.00 |
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WORLD RADIO TV HANDBOOK WRTH 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 $125.00 |
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1997 PASSPORT TO WORLD BAND RADIO BOOK – SHORTWAVE RADIO REVIEWS AND FREQUENCIES $9.95 |
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2000 PASSPORT TO WORLD BAND RADIO BOOK – SHORTWAVE RADIO REVIEWS AND FREQUENCIES $9.95 |
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2004 PASSPORT TO WORLD BAND RADIO BOOK – SHORTWAVE RADIO REVIEWS AND FREQUENCIES $9.95 |
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2001 PASSPORT TO WORLD BAND RADIO BOOK – SHORTWAVE RADIO REVIEWS AND FREQUENCIES $9.95 |
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2003 PASSPORT TO WORLD BAND RADIO BOOK – SHORTWAVE RADIO REVIEWS AND FREQUENCIES $9.95 |
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1996 PASSPORT TO WORLD BAND RADIO BOOK – SHORTWAVE RADIO REVIEWS AND FREQUENCIES $9.95 |
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2002 PASSPORT TO WORLD BAND RADIO BOOK – SHORTWAVE RADIO REVIEWS AND FREQUENCIES $9.95 |
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1999 PASSPORT TO WORLD BAND RADIO BOOK – SHORTWAVE RADIO REVIEWS AND FREQUENCIES $9.95 |
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1994 PASSPORT TO WORLD BAND RADIO BOOK – SHORTWAVE RADIO REVIEWS AND FREQUENCIES $14.95 |
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1998 PASSPORT TO WORLD BAND RADIO BOOK – SHORTWAVE RADIO REVIEWS AND FREQUENCIES $9.95 |
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1995 PASSPORT TO WORLD BAND RADIO BOOK – SHORTWAVE RADIO REVIEWS AND FREQUENCIES $9.95 |
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GRUNDIG YB 400 Yacht Boy World SW Receiver 4 Band Radio Receiver Mint in BOX $89.99 |
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SONY ICF-SW100 WORLD SHORTWAVE RECEIVER FM/SW/MW/LW AN-100A ANTENNA HAM RADIO $250.00 |
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DEGEN DE113 FM、AM Mini Pocket PLL World Band Radio $29.00 |
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5 Electronics World + 1 Radio Electronics Magazines 60s $9.95 |
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New 12 Band Realistic DX 350 “Voice Of The World” AM FM SW LW Radio Just $34.99 $34.99 |
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YAESU VX-3R DUAL-BAND World’s smallest Handheld Portable 2-way Ham Radio VX3R $217.99 |
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FM Stereo MW SW FML LCD Radio World Band Receiver Alarm Quarz Clock DEGEN DE15 $39.99 |
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ARRL TUNE IN THE WORLD WITH HAM RADIO 1987 $15.00 |
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RADIO AMATEURS WORLD ATLAS, 13 edition $7.99 |
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VINTAGE WORLD RADIO TV HANDBOOK Volume 35 1981 edited by J.M. Frost $14.99 |
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NEW World Band Shortwave Radio Kit. Smooth Vernier Reduction.2 Earphone Jacks $129.99 |
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ARRL TUNE IN THE WORLD WITH HAM RADIO 1987 $11.99 |
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6v ADAPTER = SONY ICF 6500W World Band Short Wave radio $19.95 |
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SANGEAN A GUIDE TO WORLD BAND RADIO a world of listening pocket guide $3.95 |
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YAESU VX-3R DUAL-BAND World’s smallest radio transceiver VHF UHF + Spare Battery $231.80 |
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Steepletone MBR1051 Portable Radio AC/DC Multiband World Receiver 7 Bands NEW $63.11 |
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Radio Engineering Principles {World war One Military} on CD $12.95 |
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Tune in the World with a Ham Radio/ Student Workbook 1978 $5.99 |
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Tecsun PL-398MP FM MW SW Shortwave Portable MP3 DSP World Band Radio Receiver $62.99 |
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World Radio Labs 1966 Equipment Catalog 25 CB $16.95 |
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ARRL NOW YOU’RE TALKING MANUAL DISCOVER THE WORLD OF HAM RADIO $9.99 |
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(2) MAXON A WORLD OF COMMUNICATIONS WALKIE TALKIE TWO WAY RADIOS $84.99 |
Why Radio Advertising Could be the Best Thing You Ever Did for Your Business
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he’ll start talking about.)
Much of that reputation comes from radio being tough to track. On one hand, radio does work. Businesses do notice an increase in sales when they add radio to the mix. However, radio doesn’t test well. In surveys and other tracking methods, radio tends to be the one with the dismal scores.
A good friend of mine, who’s also a marketing consultant but before that she sold radio for many years, has a theory about that. She says radio works on a subconscious or unconscious level. People remember the ad, but not that they heard it on the radio. So, they tend to credit a different medium for the ad, like the yellow pages. Yellow pages gets a boost while radio drops a few points.
Regardless, radio should not be ignored because it does work. And many marketing consultants will probably tell you radio is an excellent medium to reach a local market.
However, I feel there are possibilities beyond merely reaching local customers.
Internet radio shows are starting to take off in a big way. That means advertising and sponsorship opportunities are also taking off. In addition, “offline” methods have been shown to be pretty effective at driving traffic online. If increasing Web traffic is your goal, using traditional media outlets to increase traffic should be a part of your mix.
If people already know you (which they might in your local market) they’re more likely to be loyal. And they’re more likely to send other customers to your site. Depending on the costs of radio in your community, radio may be a very affordable way to get a good viral campaign going. (A viral campaign is when your customers send promotional items about your business such as e-mails, articles, Web site urls, etc. to their friends and family members.)
Below are some other positive reasons to use radio:
* Affordable — when you compare spot to spot, radio tends to be one of the least expensive media out there. However, one spot ain’t going to do it. To reach your target market, you need to purchase several spots. That’s why radio can also turn into one of the more expensive media. However, there are ways to keep your costs in line yet still reap the benefits of radio — for instance, buying less spots but running them all in one or two weeks, so your customers are more likely to hear your message.
* Psychological, if you voice the commercials yourself — hearing your voice makes people feel like they “know” you. (Hence the popularity of audio on Web sites. In fact, marketing gurus claim just by adding audio to a site substantially increases how many people buy.)
People tend to buy from people and businesses they know and trust. Hearing your voice helps them feel as if they know you. These psychological aspects may be another reason to consider running a few radio ads in your local market even if you have an Internet business.
* Speed — you can get your spot up and running in no time.
* Loyalty — listeners choose stations based on the music or shows they like and they tend to be quite loyal to that station. If you know what your customers enjoy listening to, it’s an excellent way to reach them. (I include both music and talk shows in this.)
* Good support medium — radio works really well when paired with other marketing mediums (like print, direct mail or television).
But for every positive, there’s a negative. In the spirit of being objective, here are a few for radio:
* Background medium — radio tends to be on in the background, which means it tends to be ignored. Generally, your target market needs to be exposed to your ad more times than other marketing media before they’ll act upon your message.
* Little staying power — the lack of visuals again keeps radio from “sticking” with people. At least, that’s what some of the marketing gurus say. But, here again my marketing consultant friend differs. She thinks it’s that subconscious thing again.
And if you can write a spot that creates pictures in your customers’ heads, you can actually work this to your advantage. In fact, according to my friend, if the picture is defined enough, not only will people remember it better, but they’ll also think it was a print ad instead of a radio ad. (More on the art of creating pictures using words in later issues.)
* Hard to track – it’s impossible to know exactly how many people are tuning in at any given time.
A final note: Because radio is subconscious, keep that in mind when crafting your ad.
Repeat your business name a lot and any other branding info, so it gets into your customers’ heads. Don’t put in phone numbers. Instead, purchase a memorable Web site domain name and repeat that. And remember to create “pictures” whenever possible.
How can you use radio in your business?
Would radio work for your business? Let’s find out.
Take out a sheet of paper and a fun pen. (I’m partial to gel pens.) Draw a line down the center.
On one side, put the header: Why advertising on radio is a good idea for my business. On the other side, put the header: Why advertising is a bad idea for my business.
Now pick a side and start writing down reasons.
You might be more comfortable starting with the side that’s easiest for you. Then when you work on the other side, you can simply turn the reasons around.
For instance, let’s say you started with the bad idea. One of your reasons was: My product is completely visual. You could turn it around by saying “Because my product is so visual, I’ll have to work harder to create pictures in my customers’ minds. And because the customers create their own pictures, they’re more likely to remember them.”
Or what if you started with a good idea, and one of the reasons was: “Because my business is local.” You could turn it around and say “Because radio is holding me back — I’m only reaching this local market.” (Ah, now I’m even going against what I said earlier. Maybe with this statement you could look for ways to get your customers to spread the word outside the area about your business.)
As you saw by my last example, you’ll be amazed at what comes out when you do this exercise. Even if you don’t change your views on radio advertising, you may come up with new and powerful insights to your business.
About the Author
Michele PW (Michele Pariza Wacek) is your Ka-Ching! marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at http://www.MichelePW.com. Copyright 2008 Michele Pariza Wacek.
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